new Delhi. Motorola has emerged because the third-largest smartphone model within the US for the primary time in 2021, because it advantages from the decline of LG. Based on Counterpoint Analysis, that is the primary time Motorola, with greater than 10 p.c market share, has turn out to be the third authentic tools producer (OEM) within the US for a full yr. Analysis Director Jeff Fieldhack stated, “Motorola has been a significant OEM filling the void left by LG’s exit. OEMs have all the important thing options that main carriers search for in a whole portfolio, the flexibility to ramp volumes, and low return charges.” Motorola’s sub-$300 portfolio – the Moto G Stylus, Moto G Energy and Moto G Pure – continues its success within the US. In 2008, when function telephones dominated, Motorola was the most important handset (smartphone and have cellphone mixed) OEM within the US.
Nevertheless, inside the smartphone section, that is the primary time that Motorola has entered the highest three within the US marketplace for a full yr. Motorola gross sales greater than doubled in 2021, rising 131 p.c (on-year). Whereas Apple and Samsung dominate the premium worth band, Motorola went by way of the ranks to turn out to be the second smartphone participant within the US$400 and under worth section.
“Motorola has grown its market share in main US pay as you go channels (Verizon Pay as you go, Metro by T-Cell, Cricket and Increase) to twenty-eight per cent,” stated Varun Mishra, senior analyst. Motorola has had a really sturdy tax season (February-March) within the US market. The model goals to extend its quantity in greater worth tiers for 2022 and 2023. Mishra stated, “It will likely be difficult with the sturdy presence of Apple and Samsung within the US market. Nevertheless, Motorola was very fast to launch 5G and foldable units.”