Campa Cola will break the sweat of Pepsi and Coke, Reliance has launched three flavors. Mukesh Ambani’s Reliance Industries Relaunches Iconic Campa in 3 Flavors, View Report

Reliance Industries FMCG unit Campa Cola Announced reopening. Campa Cola is returning to the market after almost two and a half decades. After that both Pepsi and Coke can sweat it out. Because now this is the order of soft drinks Mukesh Ambani It is owned by Reliance Industries, which acquired the Campa business for Rs 22 crore in early 2022 last year.

Campa was launched by Reliance Consumer Products Limited (RCPL), the FMCG arm and wholly owned subsidiary of Reliance Retail Ventures Limited. Early launches include flavors like Campa Cola, Campa Lemon and Campa Orange in the sparkling beverage category.

An RCPL spokesperson said that by introducing Campa in its new avatar, we hope to inspire consumers across generations to embrace this iconic brand and create a new excitement in the beverage segment. The launch is in line with Reliance’s strategy to promote domestic brands and create a deeper connection with consumers because of their tastes and tastes.

Campa has been launched in five pack sizes, the company said. These include 200 ml, 500 ml and 600 ml as well as domestic packs of 1 and 2 litres. With this launch the company has tried to strengthen its FMCG portfolio. The portfolio includes products from heritage brand Socio Hajuri, Lotus Chocolates, Sri Lankan biscuit brand Maliban and more.